The article talks about how Germany's image improved worldwide because of hosting the World Cup and made lots of Euro$ too, as their GDP growth was 3 times higher than last year's.
But for me this makes the article worth reading:
"Germans were no longer regarded as humorless beer drinkers who ate sausages in their lederhosen trousers. Now there was an image abroad of Germany as a modern, efficient and tolerant nation full of enthusiastic soccer fans."ummm...yeah, sure, uh-huh. There wasn't any beer drinking done by Germans during the World Cup. nope. Just the Brits. they were the ones.
No more of this:

Here's Germany's new image:

see? no lederhosen here
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